Since the time the dog has accompanied us on our journey through life, he began to be used for work and to amuse its master. Originally he guarded herds and dwellings, accompanied humans on hunting and pulled sleds with cargo. Nowadays, dog also helps the blind, dog is deployed in rescue operations, dog is used by police and army to protect or to do drug searches, and last but not least for its master, and sometimes with him compete. So all working dogs have different nutritional requirements than their colleagues at home which just warm a bed.
News
Once upon a time there was a beautiful sunny day just like today in 22.5.2012. The very first bag of Nativia brand saw the light of the word. No one believed that we can succeed on already crowded market among global brands. Moreover, with the idea of healthy life style, quality raw materials and marketing communication. We have 3 years of Nativia brand today on the market. Its share is not in tens of percent but is measurable.
Let us introduce our new product range for dogs with fresh meat. As you noticed we have 3 kinds of taste as RABBIT&RICE, BEEF&RICE and CHICKEN&RICE of course free of grain, only high quality digestible rice.
Our new product range contains up to 89% of protein of animal origin. Source of protein is fresh chicken meat, fresh rabbit meat, fresh beef meat, hydrolysed protein of salmon, hydrolysed chicken meat and liver.
A glycemic index (GI) is a theoretical value representing the characteristics of a single raw material. However, foods are a mix of many raw materials that will have an impact on the final result. GI of foods that are nowadays readily available on the Internet and that serves as an indicator for the suitability of food for those who suffer from diabetes, or those on a healthy or weight-loss diet, has been developed based on observations in human subjects and there is no evidence whether or not it is easily transferrable to animals. On the contrary, there have been very few instances when GI of the raw material was determined directly in an animal subject.
At the beginning of the last year we addressed representatives of the University of Veterinary and Pharmaceutical Sciences to present Nativia s.r.o., and its philosophy with an offering to contribute to the education of future vets and basically everyone who will be working in the petfood field.
In April 2013, and for the first time ever, Nativia s.r.o. made an appearance on the academic soil to give a lecture on kibble manufacturing technology. As in the last year, we were pleased again to accept the invitation of Prof. Pavel Suchý, the rector of VFU Brno to attend the instruction of future vets and we presented our hands-on view of the basis of nutrition of dogs and cats to students of the second year. The students learnt how to calculate the energy value of food and energy need of an animal. In addition, the lecture gave an overview of the metabolism of proteins, fats, carbohydrates and recommended energy nutrition values for each category.
Since the end of the last year, Nativia brand has established a presence in yet another foreign market with Linkfire GmbH becoming our partner for distribution in Switzerland. We are happy to report that our brand experienced quite a success there and we believe that Nativia will become a moniker for quality and satisfaction to the same extent as what "Swiss watches" mean to us.
You can check the web presentation of our partner at www.nativia-pet.ch.
Dear fans of Nativia brand,
Please follow closely our website where you will find soon the results of the test for mycotoxin content in our foods. Mycotoxins are poisonous and very dangerous metabolites capable to cause harm even in small dosage. They may enter the food mainly from plant material affected by fungi during growth or in storage. To make sure that our products are safe in this regard, we sent a sample of our foods to Alltech laboratories in the USA, which perform the most extensive tests for mycotoxins in foods and materials - in total, they determine 37 different types of mycotoxins.
Dear friends of Nativia brand,
let us briefly introduce our product Nativia Active.
As the name suggests, composition of the product is designed for active dogs who need food with sufficient energy in concentrated form. That is why the recipe contains pork fat.
We continue in the logic of our brand "grain free - rice only". This means the product doesn't contain grain, only high quality and highly digestible rice.
We are pleased to announce the launch of a new complete granulated food line for cats. As with the formulas for dogs, we achieve a high percentage of animal proteins and we do not use any plant-based protein substitutes (such as gluten, soy powder, potato protein, pea protein, soy protein isolate, and so on). We use hypoallergenic tapioca as an substitute of problematic, yet widely used cereals, (such as wheat and corn) in our foods. We have incorporated a highly unique material - Arctic krill (Euphausia superba) into our products. This powder from dried prawns improves the food intake and is also a rich source of natural astaxanthin antioxidant helping to create a functional defence against free radicals in the body of the cat.
Stay tuned to the news about our brand - things of interest, photos, references. Please write about your experience with Nativia foods, send photos or share promos for interesting events.
We are looking forward to hearing your suggestions and ideas. We can only develop through cooperation with you and bring you products to suit your needs.
